Company strategic marketing management - synergic approach and value creating
نویسندگان
چکیده
منابع مشابه
Creating customer value: the relationship between TQM and marketing
Indeed, customer value has become the main concern of both manufacturing and service organizations in the increasingly competitive environment of today’s customer-centred era. Many organizations have been transforming their business models to enhance their ability to create value for their customers. In this process of creating customer value, marketing and quality both have crucial roles to play.
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ژورنال
عنوان ژورنال: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
سال: 2014
ISSN: 1211-8516,1211-8516
DOI: 10.11118/actaun201058060543